Staples Baddie vs McDonald's CEO: Who Wins?
FrequencyMarch 10, 202600:06:45

Staples Baddie vs McDonald's CEO: Who Wins?

A frontline Staples employee goes viral for showing people what they can actually do at the store — organic, unscripted, and probably not who the comms team would have chosen. Meanwhile, McDonald's CEO stars in a produced video launching a new sandwich and somehow makes eating look uncomfortable. Chuck and Jenni break down why one lands and the other doesn't.

The answer isn't complicated: our brains know immediately when something feels staged. The Staples Baddie feels real, safe, and relatable. The McDonald's video gives you the ick. Chuck's takeaway is blunt — go where the authenticity is. The frontline employee wins every time, regardless of title or budget.

Staples Baddie: https://www.yahoo.com/entertainment/articles/meet-staples-baddie-one-tiktok-154000948.html

McDonald's CEO video: https://nypost.com/2026/03/01/business/mcdonalds-ceo-chris-kempczinski-ruthlessly-mocked-over-viral-video-tasting-big-arch-burger/