Internal Comms: Nice or Necessary?
FrequencyApril 29, 202600:04:52

Internal Comms: Nice or Necessary?

Simon Cavendish, Chair of IABC EMENA, published a pointed provocation this week: internal comms has become addicted to alignment, even when alignment is the wrong goal. Chuck and Jenni dig into whether the profession has confused diplomacy with deference — and what it costs.

Simon's line cuts through: "Being in the room isn't the win. What we do in the room is the win." His argument is that IC teams chasing access to leadership have quietly made access the goal itself, rather than using that access to push back. Jenni agrees and ties it to professional development — if you don't have the confidence or judgment to challenge in the room, the room doesn't matter. Chuck calls out the complicity angle: if you're nodding along, you're part of the problem.

The argument isn't new in IC circles. But Cavendish makes it more bluntly than most, and Chuck and Jenni don't soften it.

https://www.linkedin.com/pulse/lead-follow-choice-facing-internal-comms-simon-cavendish-scmp-wevje/