The prediction that comms teams will use employee digital footprints to personalize messaging also raised eyebrows — not because it's wrong, but because the best organizations have been trying to do exactly that for a decade. Chuck and Jenni also surface a data point that deserved more attention: for the second year running, the World Economic Forum ranked misinformation and disinformation as the top global risk.
https://www.gartner.com/en/communications/research/communications-predictions/unlocked
