The approach that held up best was "engagement without endorsement": framing decisions in business terms rather than political ones. Golin's read — CEO silence "doesn't build a shield, it reallocates risk" — connects directly to how IC teams handle AI narratives internally. Organizations that led with reskilling over job cuts fared considerably better. That framing choice isn't just a PR lesson.
https://golin.com/new-normal-ceo-communication-guidelines/