The core argument is that function maturity is the real multiplier — not more channels, not more content, not AI. The teams handling complexity best aren't facing less change; they're just structurally sounder. They have a strategy people actually use, clear accountability, governance, and measurement focused on outcomes. When those things aren't in place, volume fills the vacuum — and AI just makes you faster at being reactive. Chuck and Jenni also call out the report's recurring "yes, but" pattern: teams know what matters, but they're still not doing it.
https://www.ajg.com/employeeexperience/state-of-the-sector/