$50B Corporate Wellness Market Is Stagnant: BANI, Toxic Culture, and When to Disagree with Your CEO
FrequencyApril 20, 202600:39:36

$50B Corporate Wellness Market Is Stagnant: BANI, Toxic Culture, and When to Disagree with Your CEO

The $50 billion corporate wellness industry isn't growing. It's stagnating. And the reason might be that companies keep changing the worker instead of the workplace.

This week, Chuck Gose and Jenni Field get into that, plus three more topics that every comms and HR pro should be thinking about.

πŸ’Έ Corporate wellness isn't working
William Fleming at Oxford's Wellbeing Research Centre argues generic apps and training modules miss the point entirely. Chuck brings in wellness expert Mark Mohammadpour's take on what actually moves the needle.

πŸŒ€ The BANI framework
Brittle. Anxious. Non-linear. Incomprehensible. Futurist Jamais Cascio coined it, McKinsey recently resurfaced it. Chuck and Jenni's take: the world is clearly BANI β€” so what does that actually ask of communicators and leaders?

☠️ Is "toxic culture" a useful label anymore?
Eight signs of a toxic workplace sounds like a helpful checklist. The problem? It describes most workplaces. Chuck and Jenni push back on whether calling everything toxic is making the diagnosis meaningless.

🎀 Should you ever disagree with your CEO?
Yes. But saying it out loud is a different conversation. Jenni shares how she uses questions instead of direct challenge β€” and why that's still a form of real pushback.

πŸ”— Links from this episode
Corporate wellness research β†’ https://fortune.com/2026/04/08/southeast-asia-business-leaders-wellness-at-work-results/

BANI framework β†’ https://www.instagram.com/p/DWprmNGDamC/

Toxic culture article β†’ https://www.linkedin.com/pulse/what-does-toxic-organisational-culture-actually-look-like-leavesley-ltqge/

Disagreeing with your CEO β†’ https://www.incomms.com/article/it-s-ok-to-disagree-with-the-ceo-lessons-in-becoming-a-leaders-trusted-advisor/47pfs6jyskyb16wmd9rbkfzgwb

Mark Mohammadpour β†’ https://www.chasingthesunpdx.com/

🌐 Learn more about ICology β†’ https://www.joinicology.com
πŸ’Ό Work with Jenni Field β†’ https://thejennifield.com