The D+ Draft: An AI Company's Case Against AI Writing

[00:00:09] Welcome to Frequency, I'm Chuck Gose. And I'm Jenni Field. Frequency is your go-to for real talk about comms culture and employee experience, beyond the buzzwords and straight to what matters. And today, I have five stories, which I think might actually be a first, but we're going to be talking about why organisational health trumps everything else, a summer report into the state of PR and communications, how AI is changing what leaders want to see,

[00:00:34] how Slack has impacted work culture, and the importance of communication when everything else is automated. Yeah, Jenni, I see your five and now I know that's our new standard going forward. So I'm okay. I'm okay with it. I was thinking about this. I'm preparing not to be home for a bit, Jenni, which I've been off the road for a few weeks.

[00:00:58] And it was funny when I ended up my last trip, my wife Kristen was like, oh, you're going to be home for like three weeks. And I was like, oh, you can, you can be excited about it. You can look forward to me being home for a little bit of time. But basically, so I'm in Omaha for Brightside this week. I then come back and then go to dad's weekend at IU with my daughter.

[00:01:25] I'll be there then. And then that then Sunday, when I get back from that, I turn around and fly to London to then come join you at the Unile event. So it's going to be like basically three weeks of not on the road consistent or on the road consistently, but not the whole time kind of coming and going a little bit. So I've got to like mentally prepare for this. Yeah, yeah. I mean, you've got to be packing and unpacking and laundry and yeah, it's a lot.

[00:01:53] Thankfully, there's a little bit of a break, different trips in there. But I'm really looking forward to staying at the Field Estate when I'm over there in London to see like the, I don't know if I get my own castle when I'm there or like what. I'm just going to see what happens. You're in the South Wing when you're coming to visit. Okay, great. We've got you down there. You'll be fine. You'll be fine. All right. I'm going to kick us off today with the first story, which is actually a book.

[00:02:18] So I was listening to a book called The Advantage by Patrick Lencioni because for various reasons, which I'll go into. But I was listening to it and then I thought I need to buy this because I have got too many notes I want to write down. And I talked about this on my senior internal comms roundtable call the other week. And I've also mentioned it on other roundtables. But the subheading of the book is why organisational health trumps everything else in business.

[00:02:42] And that's why I was listening to it and reading it, because I wanted to explore more about what organisational health meant as a concept for leaders instead of employee engagement, which is obviously a soapbox for me. So there's a chapter in there called Over Communicate Clarity. And there is loads in here. And this was the chapter which I was listening to thinking I need to buy this because I need to highlight it. So I've picked just four quotes from it for us to talk about today, but it is genuinely a book I recommend.

[00:03:10] I've recommended to several people, as I've said, and I think it's really worth the read. So I'm going to share my four quotes and then I've got a question. So first quote,

[00:04:03] My third quote, I obviously agree with so much of this and so much more in the book.

[00:04:33] But there is also a bit in this chapter about the danger of upward communication when clarity and consistency are missing. So whose job is it, is my question for you, Chuck, to ensure that there is the clarity at the top and that that is cascading down through each layer of leadership and management? It is the top. That's his job. It is to ensure there's clarity. Clarity. If you have a president, if you have a CEO, that is their job.

[00:05:01] If clarity fails, that is on them. And even the fact that they talked about cascading, we know that it happens in organizations all the time. It has to happen in organizational time. As long as we recognize that it's not perfect, then it's OK. But as soon as we expect, like, why I told that person and that person can tell that person and that person is going to tell that person, we start to lose all the meaning entirely. But I think this is where I would love to see leaders take ownership and responsibility of it.

[00:05:28] If things are unclear, how do you then make them more clear? And I know there's that old adage about people need to hear, read, see a message, I think, seven times. I'm guessing it has to be more than that now. Oh, it is more than that now. With the volume of messages and the volume of stuff out there, how often we need to hear it.

[00:05:48] And what I will caution and coach communicators on is just when you're tired of it, it's just about the time your employees start to understand and ask questions about it. Because sometimes we're our biggest, I guess, killers of that is that we think, oh, we checked. Oh, no, we put it in all these places. So therefore, they've gotten it. No, they are just now starting to get it.

[00:06:16] And just because you check the box doesn't mean it's done. So whether it's repetition or redundancy, we have to lean into those things as positives. We can't diminish the message because we are tired of it, because we are seeing it all the time. The leaders are seeing it all the time. Your employees absolutely are not. Yeah. And to come back to your point on the seven things, I was at an event last year. I think it was last year. Lost track of all time. Where they said it's now 29. Just to give some context of how much that's changed. I believe it.

[00:06:47] So yeah, 100%. 100%. It's a really good book. And I think if you get the chance to pick it up, it also talks in the language more of business leaders, which I think is just much more helpful than in the world of internal comms. We talk about this is really important to drive engagement. You know, that's not necessarily what you're trying to achieve. What you're trying to achieve is the organizational health. And I think that's just a conversation that's worth leaning into a little bit. I've got a question for you about this, though. I'm curious.

[00:07:14] Do you think when someone says organizational health, is there a clear definition on what that means to a company and or its leaders? No, it probably is in the book. But at the beginning, and I was jumping to that chapter. I feel like as a concept, I would rather leaders looked at their organizational health and their employee engagement, because I think there's lots of facets to that. But I think if you want your organization to be healthy, what are the things that you

[00:07:43] need to do to contribute to that? I think that's a better conversation than what do we need to do to engage our employees? I think we're missing the mark a little bit there. Yeah, I wonder if you think about it from the standpoint of health, that if companies got an annual physical, what are you looking at? Yeah. What are the blood tests you're running? What's the fitness you're looking at? Like, I think there's a lot of opportunity there for organizations to reflect on truly what their health is.

[00:08:10] The other point, I'll let you move along here, that I like talking about, where they said that employees are waiting to see how serious executives are. I think executives come in like, oh, because I'm at this position, I am therefore trusted and they're going to believe everything that I say. And I like his point that like, no, these employees, they've been around the block. You're not the first executive that's come in here. They're actually going to wait to see how long are you sticking around? Because most likely they're sticking around a lot longer than a lot of the people in the C-suite are. Yeah.

[00:08:40] And he talks about in the chapter about books like Wankonomics, which we've talked about and the Dilbert cartoon, which I'm sure you're familiar with as well. Like they exist for a reason because it is so comical in terms of where we've got to in some of the leadership stuff. So it's a really, really good book. The next story I want to bring is about the co-finder and CEO of Spellbook, which is an AI company, said that AI nonsense routinely makes it to his desk.

[00:09:06] Whatever it is, he said it can arrive looking far more polished than the thinking behind it. So he said he wants to see a rough version or as he calls it, a D plus version of the work. He is trying to tackle the problem with his own guidelines. And he sent a memo to the company's 200 plus employees updating the company's AI policy and outlining how he wants them to use the technology. I'll just say again, they're an AI company. Here's an excerpt from that policy with which he starts. We are an AI company and believe in the usefulness of AI.

[00:09:35] We think that today it works best in highly constrained work like coding or contract review. We do not believe that models are good at unconstrained long form writing yet. Documents end up too long while saying too little. Use repetitive language that decreases trust in your thinking and sometimes contain ungrounded nonsense. While being able to create a polished long form document with a prompt may feel powerful and professional, this impression is often only surface level. Good writing is concise and authentic.

[00:10:05] I would rather that you send a scrappy five bullet point proposal than five pages of polished fluff. Furthermore, AI writing has become increasingly recognisable. We want our customers to always feel our care when we communicate with them. And we don't think that AI generated writing accomplishes this. He then goes on to share the new AI policy, which I won't bring here. But my sort of comments and question for you, Chuck, is the core of this is that last point in his policy, which says customer communications should always be handwritten.

[00:10:34] We want our 5,000 customers to feel authentic human care with every interaction. But can people stop using AI for drafting content to his point about it might feel powerful? So can they really stop it now that they've started and had a taste of that speed and ease? I'm really curious about, okay, so this is a 2,000 person or 200 person company, 200 plus, let's say 200 for easy math.

[00:11:02] They have 5,000 customers and they want all customer communication to be handwritten. I assume this, does he mean handwritten like he doesn't want AI used? Because if I'm typing an email, that is not handwritten. Yes. Yeah. I'm assuming, I'm assuming, yes, that the hands have been involved in typing. That's an interesting rework of the use of the word handwritten. It is. We're now thinking like, oh, typing is now handwritten.

[00:11:31] I think we're jumping a bit on that. I like it. I mean, yeah, everything should be there. But I'll actually give an example of something that I did recently that was a mixture of these two from a customer communication standpoint. So I noticed inside our ecology community that there were some people who had unfinished profiles in it. And so I was able to use Claude, hooked up to Mighty Networks to figure out, here's the list of people.

[00:12:01] And then here are the areas of their bios or their profiles that are missing things. I wrote the email that I wanted to send to them, but then used AI to then inject the data that was relevant to that person. So if you didn't have an updated image, if you didn't have the bio, if you didn't have this. So it wasn't like not everybody got the same email that said, hey, go check your bio. It was only the people that had incomplete bios.

[00:12:30] And then what they had in there was personal to them. To me, that's the mix of AI with his quote unquote handwritten content, which I will push back on, does add more authenticity to it. But I think this, again, we told people to use AI for the first drafts. And I think you've even said, yeah, use AI for the first. Now, now leaders are saying, no, don't use AI for the first drafts. Come on, people. I want to see your D plus work.

[00:12:58] No leader ever has said, I want to see D plus work. No person, no employee ever wants to say, I'm only going to show my leader D plus work. That is setting people up for failure. So I think you feel about the handwritten thing, how you feel about people saying that they read a book when they listened to a book, because I know that's a really big issue for you. Oh, that's one of my things too. Do you know that? So I feel like the handwritten thing is in the same vein. It's like, no, no, no, it's not. It's not the same. It's not the same.

[00:13:26] But I think there is something in this about the sort of humanness of it. And I agree with you to an extent around nobody wants to deliver rubbish work. I think the real issue here is you're sending me this really long stuff, but you haven't done the work behind it. So when we have a conversation, that conversation isn't real because you can't actually have a conversation about it because you've not done the work. That's a different problem. And that needs a different solution.

[00:13:54] And I think we're just probably trying to blanket that with just don't use AI for it. That's a different thing in terms of you're outsourcing your critical thinking. And I think that that's a performance management conversation versus don't use AI for your first draft. I think I would rather like, I do like when he said he wants to see a rough version. I do think that's the good. I think the D plus part, no one wants to. Yeah. That's not, no one's proud of that. I think you'd want people to be proud. So I show like, what does a rough version look like?

[00:14:21] What is, how much detail does he need versus not need? Yeah. And something like that. And I also will push back on this whole, like, we think AI writing has become increasingly recognizable. We, we think it has. And there's all this data says like stuff that we think is because also it learned from us and then we're learning from it. And it's no different than language sort of merging together. I think writing is also merging together. We're, we're using phrases that maybe weren't used enough before, but now people are echoing

[00:14:50] no different than like buzzwords or jargon. So I think we think it's becoming recognizable because a lot of content is AI written, but it's also from us. Yeah. So are we, are we the problem? Is there different than people like to point out like all the AI slop that's out there as if there was zero slop before, as if everything before was A plus work out there. Now AI is actually bringing us down. No, come on people. Come on. That's it. Let's be real. Let's be real. Right.

[00:15:18] I'm going to bring now a summer report from Wads Inc. So Stephen Waddington set four predictions in January. He talked about communications as sensemaking, risk management, AI as governance challenge, legacy media models collapsing, capability as a self-inflicted constraint. And he's created a summer report, which checks all of those things against six months of data from 35 of his newsletters, plus his PhD research at Leeds Business School.

[00:15:45] Now I spoke to Stephen before we brought this to the podcast because he'd shared it recently on LinkedIn, but it says July on the report. So I was like, when did this come out? And it did come out in July. So it feels a bit late for us because we like to do things that are current. But when I was reading it and looking at it, there was just, there were some bits in here that I thought were really worth bringing to the conversation. And again, and I've used this with some of my clients as well. So I'm going to go through those different bits and pieces and then we'll just, my question,

[00:16:11] which I'm going to say first is about how this plays out in the US, because I feel like this is a bit more UK focused. And so I want to get your take on that. So the first thing in the report is, as he says, the market has done the math. So, and we talked about this before on a previous episode about the fact that intangible assets are now 92% of the S&P 500 market value. And that's up from 17% in 1975. So this is about reputation.

[00:16:37] So reputation alone is priced at something like 841 billion pounds across the FTSE 350. So we talked about this on a previous episode about what that means for communications and that intangible piece. But none of the studies around this talk about how communication really drives that reputation. So there's a bit of a gap there in terms of what's going on. And in the report, it says that 45% of practitioners in a reader poll said they can't link communications to financial outcomes at all.

[00:17:06] I think that intangible assets number helps that. It talks about the fact the mandate has outrun the maturity. So 43% of corporate affairs leaders now call themselves growth drivers. That's more than double since 2024. But only 36% have a defined strategy and just 24% have a formal AI strategy. Executive committee seats have slipped from 73% to 64%. So there's a big gap here between ambition and readiness. He's also bringing in that AI is still a governance problem.

[00:17:35] So adoption is tactical and bottom up, held back by lack of governance rather than the tech itself. We talked about generative engine optimization last week. It's in this report. So in terms of the GEO, the real finding worth discussing is that earned media drives roughly 84% of AI citations. Again, we touched on this last week about that shift that it's not paid for media. It's the earned media, which is different. He also talks about the media model being broken.

[00:18:01] So platforms have overtaken publishers as the main news source for the first time. So that's 54% versus 51%. Trust in news is at its lowest level at 37%. And creators now reach 46% of people with news. Though 72% of creators say most pitches that they are getting are completely irrelevant. He goes on to talk about the fact that there's a bit of a purpose retreat.

[00:18:27] So belief that companies should advocate on unrelated social issues has dropped from 90% to 55% in three years. C-suite content has visibly shifted. And he also makes a question about is silence genuinely a better strategy or just a convenient way to dodge something hard? Something we've talked about a lot here. Silence is a choice. I think we've said a few times. And then the sixth point is about the self-built capability crisis.

[00:18:52] So he's talking about the fact that AI is absorbing some of those more task-based things. So the monitoring, the drafting. But they are the tasks that junior practitioners have always done and use those to build their judgment over time. So that pipeline is starting to close just as we're now seeing this EU AI Act Literacy requirement come in. We've talked about that as well. So there's lots of things going on. He's also talking a bit about the industry losing people. It needs to fill the senior roles. So female caregivers.

[00:19:22] He's talked about female practitioners over 45s. Again, we've touched on some of that before. So there's quite a lot in there. He also goes on to say what to watch out for for the second half of 2026. And we have obviously got a link to the report in the show notes. So it's worth a read. There's a lot here, right? And I've tried to condense it down as best as I can. And when I've talked about this with some of my clients and people that I coach in the UK, it's very relevant. How does all of this stack up for you in terms of the US? Does it feel like, oh, yeah, I can see this all playing out here?

[00:19:52] Or does it feel a little bit like that's definitely a UK thing? Yeah, it's a big generalization. But I do feel like the similarities are aligned. It's a mirror, I would say. I don't think anything here is really all that different just going through. I would say, though, when the market has done the maths, they've done the math, but they're not paying attention to the math.

[00:20:11] So if intangible assets are up that much and company profits are up that much, but we're laying off so much of those assets, like the intangible part, the knowledge that exists inside organizations. So they might have done the math or just don't they don't care about the math is that part. AI is a governance problem because people aren't taking the leadership on it or they don't they're not bringing in the experts to help them build that. Their purpose retreat.

[00:20:37] Yep. Leaders are cowards. We've seen that. We've talked about that all the time on here. Like there it's much easier to not take a stand, which is taking a stand than to take a stand. And so no silence is never a better strategy. In my opinion, it is the convenient way to dodge something hard by just going with the flow of what everyone else is doing versus having a stance on it. So, no, I think this is all pretty similar to what we're we've got here in the US. Good, good. I think that's helpful.

[00:21:06] I wasn't quite sure from the report whether it was just UK based. It felt a bit more UK focused, which is why I wanted to check. But I'm sure that Stephen will do this maybe at the end of the year or he'll do something next year. So I'll make sure we bring we'll bring it to the conversation because I think it's a good broad thing for our listeners to have a look at in terms of the the impact that has.

[00:21:25] The conversation I had about the trust in news and how people are gathering information was a conversation with 10 senior internal comms people the other day, because it's important for us to understand and know that and step a little bit outside of that internal space. So I think it's a really great. I think a data point I want to call out, which I think is is shocking. And this is in the last point around the self-bit capability crisis that female caregivers average 91 hour weeks.

[00:21:55] 91 hour weeks. That is more. What is that? 13 hour days, seven days a week. That's not sustainable. No, that's not sustainable. No, there's some there's some really striking numbers, really striking numbers in there. Right. The next article I'm bringing is about the fact that the work got automated, but talking about it didn't. So this was a piece about artificial intelligence taking over the doing.

[00:22:23] So the spreadsheets, the scheduling, the drafts, all that stuff we've talked about. But what's left, according to Anthony Beluccia, is who is a behavioral scientist and industrial organizational psychologist at the Predictive Index in Boston, is the hardest part of the job is talking to people. So he says AI is doing most of the doing instead of creating the dashboards, instead of doing the coding ourselves, which could be outsourced. What's left is the talking.

[00:22:50] So the aligning, the explaining the change, the giving the feedback, building trust. That's what's left. AI can give you guidance for that, but it can't actually do that talking. He goes on to say that companies that come out ahead with AI are the ones whose managers know how to have good conversations with their teams. Now, in the article, it talks about the fact that the Predictive Index's 2026 AI and People Leadership Survey, which was conducted in July this year.

[00:23:13] And that was with 400 managers and more than 200 CEOs and business leaders found leaders and managers don't agree on how ready managers are for having some of these tough conversations. 74% of CEOs and business leaders described their manager as very confident handling tough conversations on their own. However, only 20% of managers said they'd rather prepare for one without a framework, a coaching guide or input from HR. Nearly half, 42%, said they know what they want to say but struggle with how to say it.

[00:23:44] Beluccia also used an analogy from psychologist Harry Harlow's well-known, I don't know, 1950s experiment to make his point. He says that Harlow gave infant monkeys two surrogate mothers, one made of wire that dispensed milk and one made of soft cloth that offered no nourishment at all. The monkeys spent nearly all of their time clinging to the cloth mother and ran to it for comfort whenever they were frightened, even though the wire mother was the one keeping them fed.

[00:24:11] Beluccia says every organisation is building a wire mother right now with AI. We're building these beautiful wire mothers that disperse the milk, the answers to everything, the reports, the drafts. But whenever change gets scary at work, nobody's running to that AI dashboard. We're all running to our managers. So my question for you, Chuck, is I want to come back to that stat about nearly half, 42%, so they know what they want to say but struggle with how to say it. So these are senior leaders in organisations.

[00:24:37] If they don't know, how can they expect anyone further down the organisation to really get it? Yeah, I don't have a problem with that 42% number. Okay. Because it's okay admitting, like, hey, this could be some pretty tricky conversations. Fair. What is the right way to handle? I see this where it's not arrogant.

[00:24:59] I'm more worried about the 20% of managers who say they'd rather prepare without a framework or a coaching guide or input from HR. Those are the ones that I'm a little bit worried about because who knows where this stuff is coming from. So I think that the misalignment might be that 74% number where it said their managers are very confident in hitting on their own but have said they don't know what to say, struggle how to say it.

[00:25:27] I think this just shows how tricky it is to be a manager and also how so few managers are prepared, coached, have resources to go to. Like, if you're a manager, can you go to your manager about how to talk to your people? Like, are you accessible for those things? Are you the cloth monkey as a manager? Or are you the wireframe monkey? And so to think about that as a manager, which one are you to your people?

[00:25:55] And I think so often we're told to just feed people, not comfort people. And I think these people saying, I don't know what to say, or I know what I want to say, but struggle how to say it. They're trying to comfort. That's sort of my interpretation on it. Yeah. Yeah. And I think you're right to call out that 42%, actually, because you're right that it's fine to say that you struggle. I think my interpretation is they've gone, oh, yeah, I know what I want to say, but I don't know how to say it. And I'm not doing anything about that. It's kind of how I interpreted.

[00:26:24] But that isn't fair because they might be having training or doing something. And we just don't know that. So that's fair. And there's a reason there are tough conversations. These are things that need to be handled with care. Confidence is OK. But I think admitting, hey, I want to get this right is a lot better than someone saying, no, no, no, I got it. I'm good. Yeah. Yeah. Yeah. I agree. I agree.

[00:26:48] Now, my last one today, which is my bonus fifth one, which is your fault because you sent it to me because you spend time on TikTok and I don't. But this is about how Slack has turbocharged workplace conflict. So the title of this is How Has Slack Changed Workplace Culture? Priya Parker, who is a conflict resolution facilitator, breaks down this shift in an interview with David Marquez, which is called The Interview.

[00:27:14] And it's a clip from the full interview, which is shared on TikTok. But she talks about how negotiation and diplomacy used to be a chess match. And now it's a game of squash with 15 balls all at the same time and mirrors on all the walls. This is an analogy from her mentor, Hal Saunders, who she talks about. But she is specifically talking about how Slack has turbocharged conflict in the workplace because anyone can create a group. Anyone can say anything without consideration of impact on others.

[00:27:42] And it's deeply confusing for people. She does go on to talk about things like return to office. But I'm interested in the specific call out of Slack here. So my question is, why is Slack to blame for this when I feel like there are so many other platforms? And surely I'm going to show my age now. Yammer was first. So why is it that Slack is the one that's being called out here? Maybe I should be asking Priya that question.

[00:28:08] I'm kind of developing the itch back again, Jenny, because I went through a bit of Slack withdrawal there a couple of years ago. And I miss it. I was a big Slack fan instead of Teams or some of these other ones. Here's why Slack is to blame. Because we never want to take ownership of it. We just always want to blame the technology side. So whether it's Yammer, whether it's Slack, no different than people saying, oh, I hate PowerPoints. No, you hate really bad PowerPoints.

[00:28:37] And first off, it's not PowerPoint's fault that people create really bad content. You can create really cool things in PowerPoint or whatever. It's never the technology. It's how we're using it. But it's easy just to blame. Oh, it's Slack's fault. Oh, it's because of the way Slack is. That's just how it is. I want to call out, though, Priya is the author of The Art of Gathering, which is a really great book. I believe she has a new book out called The Art of the Fight, which is maybe where some of this stuff is coming from. I don't think I would argue.

[00:29:06] I can't say that Slack turbocharged conflict. I think it surfaced it. I think it's a little bit easier to see now versus these conversations where it might have been happening before. Maybe now it's a little more on direct. But also, we've all been on whether it's a Zoom call or a Teams call. And you see people off in the side having side conversations. Yeah. And you learn, oh, wait, my company can see all that stuff. I better go to iMessage on this or WhatsApp for this. This has always been happening.

[00:29:35] It's just technology has allowed it to happen. Whereas before, I mean, maybe this is aging myself a bit back in school when people would pass notes between people, between desks. So that's what Slack is now. You're passing notes. So it's always happened. We've just, it's now risen to a surface. But again, reminder to everyone, all private messages, Teams, Slack, whatever, you might think that's between you and a person. That can all be surfaced by the company.

[00:30:02] I did like the analogy about the chess match to a game of squash with 15 balls all at the same time and mirrors everywhere. Because I do think that there is something about some of these platforms do feel like that. And I think that for negotiation and diplomacy, which used to be much more measured and considered like a chess match, has become very, very fast.

[00:30:23] And even if I think about a personal situation for me recently where things escalated really quickly when they probably didn't need to just because there was digital communication involved in that. And I do think that that is just worth considering in terms of just how quickly things can escalate when it's certainly when you're talking about workplace conflict. Right. That is the end of my five articles this week. What are you freaking out about?

[00:30:48] I've been going through some college conversations with our son who is a senior or grade 12 to those not in the US. So he will be off to college next year. And I remember this one point there was going to be an overlap, which any parent with a child or multiple children in college will feel for one year. I'm going to have two kids in college.

[00:31:12] That is going to be some financial pain for anyone paying or contributing to your kids college tuition. That is going to be a rough year. So if you see me freaking out next year, it is because I will be paying for one year to college tuitions at the same time. OK, well, we'll bear that in mind if you're having some really, you know. So if anybody would like to sponsor Frequency, please, let's contribute to this. I'll give you my Venmo.

[00:31:44] I love that. So my freak out is probably similar to kind of your starting one about just how busy you are and what's going on. I think about the amount of travel and stuff that's going on. Like, obviously, yours kind of finishes when you come to the UK. But that for me is the start of quite a hectic few weeks where I'm in London, obviously, for the Unilead conference. And then I've got Comms Reboot in London. And then I'm off to Porto for an event over there. So I feel like probably a bit like you. I've got lists. You probably don't have lists.

[00:32:14] I've got lists of all the things I need to pack for all those trips already because I have to get it just out of my head and somewhere. It doesn't mean I'm going to pack all those things, but it just needs to be out of my head. But I'm almost at the point of I can't think beyond that this next one. So if someone was to talk about that, I can't do that yet. I'm still I'm like one thing at a time now. Like we're having to really bring it close. So that's my freak out. I'm a little bit offended, Jenny, that you don't think I'm a fan of lists. Do you have lists? I'm a big fan of lists. My problem is I don't often create them.

[00:32:42] But I am a fan of them. And I heard this this great and we call it an analogy, explanation, whatever, where it talked about that the brain is great at dreaming and building and creating. It is not a great task management system. So to your point, if you have things to do, putting them on paper actually does relieve the brain. So you're not having to remember because it's not good at that. So give it the skills. Yeah. Give the things that it is good at.

[00:33:11] Yeah, I'm a big fan of lists and using them. Let us know if you're listening and you're a fan of lists too, because I feel like we're all out there. Well, thank you for joining us this week. We hope that the articles and insights will help you think about how to improve comms, leadership and culture in your organisation. If you don't yet subscribe or follow, please do as it helps make sure you won't miss an episode. All the links to all the articles we have mentioned today are in the show notes. You can grab those to read if you want to explore anything further.

[00:33:36] We'll be back with you on Monday with more news, insights and opinions on everything comms and leadership in workplaces today. Appreciate you being here with us.