This week on Frequency, Chuck and Jenni explore why the $50 billion global corporate wellness market has become its only stagnant sector, break down the BANI framework and what it demands from communicators and leaders, debate whether "toxic culture" is a useful label at all, and tackle the career-defining question of whether you should ever push back on your CEO.
The first story comes from research across Southeast Asian workplaces, where companies are investing heavily in wellness perks and platforms while seeing little return. William Fleming, a research fellow at Oxford's Wellbeing Research Centre, argues that off-the-shelf interventions like generic apps and training modules fail because they treat well-being in isolation — changing the worker rather than the workplace. Chuck points to the work of wellness expert Mark Mohammadpour - link below to find out more.
The second story digs into the BANI framework — Brittle, Anxious, Non-linear, Incomprehensible — originally coined by futurist Jamais Cascio and recently resurfaced in a McKinsey article. Chuck and Jenni agree the question isn't whether the world is BANI — it clearly is — but what does that means for how organisations communicate and lead.
The third story takes on the increasingly overused phrase "toxic culture," prompted by a LinkedIn article that lists eight signs of a toxic workplace: poor communication, high employee turnover, lack of recognition, micro-management, cliques and favouritism, unethical behaviour, burnout and chronic stress, and resistance to change. Chuck and Jenni both push back — not because the list is wrong, but because it describes most workplaces, and labelling everything toxic risks making the diagnosis meaningless.
The final story comes from a panel at Incomm's Strategic Internal Comms Conference, where communications experts debated whether you should ever disagree with your CEO. Chuck's answer is yes — but verbalising that disagreement is a different conversation entirely, shaped heavily by psychological safety, access, and relationship. Jenni reflects on her own practice of using questions rather than direct challenge — asking leaders to help her understand the reasoning behind a decision rather than stating disagreement outright — as a form of productive, adult-to-adult coaching.
Want to find out more about Chuck’s work and ICology - check out the website and how to become a member here: https://www.joinicology.com/
Jenni’s a regular speaker and consultant on leadership credibility and internal communication, you can find out more about how to learn from her and work with her here: https://thejennifield.com/
Articles mentioned in this episode:
- Southeast Asia’s business leaders want wellness at work—as long as the programs get real results A BANI world
- What Does a Toxic Organisational Culture Actually Look Like? Should you ever disagree with your CEO?
- Learn more about Mark Mohammadpour